Branding Focus: Get with the Flow
Last week in Branding, we talked about reader magnets and made an important decision: whether you’re creating an entry-point magnet for new readers or a back-of-the-book magnet for readers who already love your work.
What did you decide?
This week isn’t about what you’re giving away—it’s about how readers receive it. Because a magnet only works if the experience around it feels smooth, intentional, and trustworthy. This is where flow comes in.
Set Up the Delivery Flow
Your job this week is to create a clean, reliable path from interest to delivery. (Already have a flow? I recheck mine every year because I have new books to add to my catalogue. You might want to use this exercise as a check up.)
This week, you’ll set up a private link, automation, or landing page where readers receive the reader magnet after they sign up. The exact tool doesn’t matter nearly as much as the experience. What matters is that nothing feels confusing, broken, or clunky.
If you’re using a website, make sure the page where readers access the magnet is unlisted and not floating around publicly. If you’re using an email service provider, double-check the automation that sends the magnet. Make sure the timing feels right and the instructions are clear.
Then (and this is where a lot of us go wrong), test it yourself.
Sign up like a reader would. Click every link. Open it on your phone. Read it with fresh eyes. Notice where you hesitate, where something feels unclear, or where you might get distracted or drop off.
Ask yourself:
Does this feel easy?
Does it feel welcoming?
Does it deliver what I promised, quickly and cleanly?
When a reader gives you their email, they’re raising their hand. Your delivery flow is your way of saying, I see you—and I’ve got you.
A smooth delivery experience sets the tone for everything that comes next—your emails, your books, your asks.
When the flow works, readers feel safe staying.
When it doesn’t, even great content can lose momentum.
So this week, don’t create something new. Refine what you already chose. Get the flow right.
I’m getting close to launching my next Kickstarter on writing Beginnings, Middles, and Endings. Plus, I’ve decided there’s going to be a 12 Week Mastermind where we’ll do market research, draft, revise, and launch a book together. Want in? Follow the campaign!
