Merciless Vow Facebook Ad Results

How political polling directs my Facebook ads

Photo by Element5 Digital on Unsplash

If you guys remember, I lost my preorders for my upcoming release. Totally my fault. Just have to say again that it was the first time this has ever happened to me in my 12 year publishing career.

Anyway, I immediately reuploaded the book —which went live in one hour. Then I started a Facebook ad to try to give it some love. Here’s what happened in 24 hours.

When I set up a Facebook Ad, regardless of whether it’s for a Lead, a Purchase/Sale or Traffic, I use the same metric. I wait until I reach 500 Impressions before making any decisions.

Why 500 Impressions? Because I live walking distance to Washington, DC where our nation’s policies are made. So, I get a lot of political ads and surveys thrown at me. One day during election time, I noticed that a research poll from whence policy was made had about 500 people responding to it.

I thought to myself, they just made a policy that affects millions based on 500? Then I thought to myself, I’m gonna make decisions about my Facebook ads based off of 500. Yes, seriously, that’s my logic.

Once I reach 500 Impressions (that’s eyeballs on my ad), I next look at the amount of Clicks or Results. I want to have gained at least 50 clicks from those 500 eyeballs. And I want that to translate into one Conversion (a lead to my newsletter, a sale on my website, or a sale trafficked to Amazon). If the ad meets those metrics, I call it a success.

In twenty four hours, with no other promotion aside from crying about it in a Kickstarter Backer update, these are my results.

The Merciless Vow Traffic Campaign was sent to a Facebook Audience targeting Paranormal Romance readers (PNR 54M where M means million). Over 1200 people saw the ad (Impressions). Almost 200 people clicked on the link. I clocked 25 sales, 7 KU borrows, and 2290 page reads before I went to bed.

The ad’s budget was $10. It spent $8.20. I made $19.01 on that book.

So, I’d say the ad is working!

Now what?

Now, I could:

• increase the budget

• duplicate my success with the PNR audience and send this same campaign to a new ad set (meaning a new target audience)

• or tweak the copy and/or images to get even better results.

What am I going to do?

Absolutely nothing.

I’ve got my newsletter, paid newsletters, and other promotions set up for release week. I’m going to let those work and I’m going to rest as much as possible. Even planning a beach trip for the weekend.

But here’s my cheat sheet for decision making… when I’m ready to make decisions again.

Want to support me during these trying times 🤣 No, you do not have to buy my Mafia Werewolf Shifter Romance. Grab one of my craft books that can help you level up!