The Beastly Crown launched last week, and I don't think I've left my couch since launch day 😂 . I've been sitting in the same spot hitting refresh on Amazon's Bestsellers charts, on Instagram and Tiktok, and Goodreads. I haven’t rank watched a book since… my last two bestsellers, The Nia Rivers Adventures, which broke into the Top 100 in 2016 and The Brides of Purple Heart Ranch, which I launched into the top of the new Clean and Wholesome Romance category 2018.
I do not usually launch like this. I'm very much a write the next book kind of girl. But I promised myself that this year I'd do a big launch. And The Beastly Crown did not disappoint.
My goal? To break into the Fantasy Romance Top 100 on Amazon—the same chart where Fourth Wing, Quicksilver, and Sarah J. Maas dominate daily. And I knew the odds: I write shorter books. I’m indie. And I don’t have dragons (well… not in this one).
But I aimed anyway.
And while I didn’t quite crack the Top 100, I got to #115 in Romantasy—and I’m still holding steady in the Top 5 of the Short Fantasy chart.
I’m thrilled. I’m grateful. I set a really big goal, and though I didn't smash it, I did touch it. I aimed for the stars and I'm amongst the clouds.
A major part of why I succeeded is because I shifted my mindset away from SELF to COMMUNITY. It's the fact that I built a shared world that got to this level of success.
Shared world writing is a collaborative approach to storytelling where multiple authors write separate stories within a single, cohesive universe. And when it works—really works—it becomes a creative force and a marketing machine.
I created Lunaterra as a place where shifters, witches, fae, and tech-enhanced humans collide under thirteen moons. Each author in this project brought their own voice, tropes, heat level, and characters—but we all wrote within the same world and shared structure.
Here’s what that collaboration unlocked:
Creative synergy. Worldbuilding became richer as we built it together.
Marketing momentum. Every release re-ignites attention for the world.
Reader cross-pollination. Fans of one author try books by another.
Brand power. Lunaterra is more than a series—it’s a destination.
Sustained visibility. With a new release every week, the world stays hot.
This wasn’t just fun—it was strategic. We’re not fighting for visibility alone. We’re showing up together. And that has made all the difference.
Are there challenges? Absolutely. Shared world writing demands strong coordination, world consistency, and the ability to play nice in the sandbox. But if you’ve ever wanted to combine the creative joy of solo writing with the reach and community of team publishing—this is how.
And readers love it. They’re buying across the series. Following new authors. Staying engaged week after week.
Writing in a shared world is a lot of work. But it’s worth it. Because collaboration isn’t a compromise. It’s a strategy. A sisterhood. A literary force.
Did you know that I’m turning these posts into a Guide and Planner? Yup, Page Turner Planning will be launched on Kickstarter later this year. Be sure and follow the campaign to know when it launches!
New to your Substack but I love hearing about how close you came to reaching your goal! It's good inso :)