Q2 Week 12 MARKETING: Book Budgets
Book Budgeting for Launching
As you gear up for the launch of your second book, it's time to start thinking about the budget. Here are some budget items I think you should consider setting aside funds for to make your book launch as successful as it can be.
Cost Per Click (CPC) Ad Spend
Investing in CPC ads on platforms like Facebook, Google, or Amazon can significantly increase your book's visibility. These ads are a great way to reach potential readers who are interested in your genre. Remember, a well-targeted ad campaign can mean the difference between a bestseller and a shelf-sitter.
Paid Newsletters
Placing ads in paid newsletters that cater to book lovers, like those offered by BookBub or other genre-specific mailing services, can catapult your book in front of thousands of avid readers. It’s worth researching which newsletters have the best reach in your genre!
Swag Items for Readers
Who doesn’t love goodies? Consider creating bookmarks, postcards, or even themed merchandise that reflects elements of your book. These items can be used as giveaways or as thank you gifts for readers who pre-order your book or participate in your launch activities.
Author Copies of Print Books
You’ll likely need copies to send to reviewers, to have on hand at book signings, or to use in giveaways. Make sure to budget for these so you’re not caught short when opportunities come up to showcase your physical book.
Giveaway Competitions
Hosting giveaways is a fantastic way to drum up excitement. You might give away signed copies, themed gift baskets, or even partner with other authors for a bigger prize pack. These activities can engage your current audience and attract new readers.
PR Companies
If you're looking to really push the boat out, hiring a PR company can get your book into channels you might not have access to yourself. From press releases to arranging interviews, a good PR team can increase your book's profile significantly.
Website and Social Media Enhancements
Don’t forget the digital realm. Updating your website, optimizing your social media profiles, and perhaps running a series of engaging content (like blog posts or countdowns to launch) are all pivotal in the digital age.
Budgeting for a book launch can seem daunting, but with careful planning and prioritization, you can allocate your resources in a way that maximizes your book’s potential impact. Remember, every dollar spent is an investment in your storytelling career. Stay focused on your goals, remain adaptable, and keep your eyes on the prize—making your second book even more successful than the first.
Did you know that this post comes from a new nonfiction book I’ve written of weekly craft, marketing and business advice. I’ll be launching it on Kickstarter later this summer. Be sure and FOLLOW THE CAMPAIGN to learn more!
