From Affirmations to Amazon Rankings: My Lunaterra Launch Results
Last week, I shared my book launch plan for The Beastly Crown, my debut entry in The Lunaterra Chronicles—a spicy romantasy shared world I’m building with twelve incredible authors. I gave you the full strategy: why I priced the book at 99¢, how I stacked formats (sprayed edge hardcovers, audiobooks, and even a German edition), and where I invested my launch budget to give this book the best shot possible.
This week, I want to talk about the results. But before I do that, let’s rewind to my goals which were to:
Attract new readers in the romantasy subcategory
Rank in the Top 100 of Short Fantasy on Amazon
Break into the Top 100 of Fantasy Romance
That last one’s a big one—the Fantasy Romance list, where dragons soar and Fourth Wing flies. It’s a crowded sky. But I didn’t go into this launch with just hope. I went in with a goal and a plan.
If you’ve been here a while, you know I write in my daily affirmation journal. You can read that post here:
The Power of Daily Affirmations
I’ve been giving a lot of writing advice this month. But I realized that I haven't mentioned the piece of advice I use every single day. That advice is Daily Affirmations.
Since February 2025, I’ve been writing lofty questions like:
Why are readers praising and recommending The Beastly Crown?
Why did I break into the Top 100 of Short Fantasy and the Top 100 of Fantasy Romance?
When I write questions like that, my brain naturally starts trying to answer them. Not with wishful thinking, but with strategy.
So here’s where I am now:
The Beastly Crown is currently #4 in Short Fantasy, ranking above Brandon Sanderson and my idol, Ilona Andrews!
In Fantasy Romance, I’m sitting at #170. Still climbing. And totally undaunted.
Why? Because I know what it will take to break into that Top 100: about 100 sales in a single day. And I’ve got a plan.
I’ve scheduled more social media posts. Readers are praising the book on Instagram, TikTok, and Facebook, which tells me the story is doing its job. I tested Facebook ads early—before I even emailed my newsletter—so I could tweak my creatives and copy based on what worked with total strangers. That little experiment led to nearly 500 preorders—from readers who had never heard of me before.
So yes, I’ve hit two out of my three goals. And I’m inching toward the third with confidence.
Here’s the real takeaway: Don’t just hope for a good launch. Set a goal.
When you set a goal, you begin to ask how to make it happen.
And when you ask the right questions—Why are readers loving this book? Why am I breaking into the Top 100?—your brain starts building the roadmap for you.
That’s the magic of a plan. That’s the power of a lofty question. And that’s how you build a career, not just a launch. Because these readers are all a-twitter for my second book in this series, they’re buying the hardback, and the audio! So money is being made even at this 99¢ launch.